What puzzles are you solving today?

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Good morning, Marketers, may your caffeine levels always be optimal.

I’ve been interviewing a lot of people about how they got into marketing. Some started out knowing this was the field for them. Many, however, sort of wandered in. Musicians, writers, graphic designers, and more, who all at some point faced marketing problems which they solved with data.

They realized they wanted to do more of that and the rest, as they say, is history. If there is a common thread among all of them it is they see themselves more as puzzle solvers than marketers. They like to find things in the data or figure out what data they need to find things. What puzzles are you solving today? 

Constantine von Hoffman,
Managing Editor

About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.