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Host: Garrett Sussman | Demand Generation Manager at iPullrank
Twitter: https://twitter.com/garrettsussman
In this week’s episode, we cover [note 1], [note 2], and [note 3].
Links from the weekly recap:
Google Updates:
(00:48) Surprise Unnanounced November through December Local Search Update
Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results. General guidance for businesses remains the same as covered here: https://t.co/uyXFfmUEIR
— Google Search Central (@googlesearchc) December 16, 2021
(01:36) Google Redirect Error Issus During Indexing
An internal issue is causing an increase of redirect errors during indexing, and associated email notifications. This is not due to any website issues, but is due to an internal Google issue. We hope to fix this problem quickly.
— Google Search Central (@googlesearchc) December 13, 2021
Google issue sent Search Console redirect error notifications; Google will fix issue
(02:30) PAA in Search Bar Drop Down
https://brodieclark.com/google-desktop-search-bar-overhaul/
(03:25) New SEOs & Devs Series from Google: SEO Web Developers: Friends or Foes? https://www.youtube.com/watch?v=Ednegcd0jNE&list=PLKoqnv2vTMUMuytPky3aJ1s4Gx8Tad01j
Twitter Threads/Tweets:
(04:26) The first thing to learn in SEO Helen Pollitt
What one activity would you recommend someone new to #SEO do on repeat to get familiar with how SEO works?
Keyword research, competitor research…what helped you understand SEO better?
— Helen Pollitt (@HelenPollitt1) December 14, 2021
(05:54) Canonicalization – Lyndon Nelson-Allen – Semrush
::: Canonicalization – What, Why and How :::
Want to know about Canonicalisation?
How to handle Duplication?
What to avoid doing?I'm Darth Autocrat, and we're going to look at Canonicalisation:
* What it is
* Why we need it
* How to do it1/22@darth_na #SEOThread pic.twitter.com/bgwbE7i3g4
— Semrush (@semrush) December 14, 2021
(06:44) Keyword Cannibalization by Joshua Hardwick
If you're trying to solve keyword cannibalization, you might be cutting off your nose to spite your face. 🔪👃😱
Here's why.
//THREAD//
— Joshua Hardwick (@JoshuaCHardwick) December 8, 2021
General SEO:
(07:42) Free SEO Templates from the SEO Community: Kickoff & Improve SEO Work – Tory Gray and Begum Kaya
https://thegray.company/blog/seo-templates-checklists
(09:05) SEO Clinic Episode III: How to Analyze Your Place in the Online Market and Unwrap New Growth Avenues
https://www.semrush.com/blog/unwrap-new-growth-avenues/
Technical SEO Articles:
(9:46) The Value of Content Engineering
(10:46) Web Design Practices That Frustrate SEO Pros – Kim Krause Berg
https://www.searchenginejournal.com/web-design-practices-that-frustrate-seo-pros/315671/
Tools/Features:
(12:07) Cloudflare: Maximum redirects, minimum effort: Announcing Bulk Redirects
https://blog.cloudflare.com/maximum-redirects-minimum-effort-announcing-bulk-redirects/
(12:45) Big Data Keyword Research: Power Up Your SEO Team with Keyword Intelligence
https://ipullrank.com/grepwords
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