In digital and content strategy, search engine optimization (SEO) and search engine marketing (SEM) play key roles in getting a customer to a website. But they can also support a brand and build industry recognition by ensuring authoritative content, being an effective use of Schema, and choosing the right organic and paid keywords for folks lower in the sales or customer journey funnel, creating higher conversion rates.
Given the role SEO and SEM play in driving visitors to digital experiences, these concepts should be a consideration in any personalization strategy. This discussion will tell you why, and provide insights on the following:
1) The latest thinking on keyword research
2) The role of on-page and off-page SEO
3) Tips for competitive analysis in thinking about SEO
4) Guidance on better link building
Come join Kevin Nichols, the Personalization Wrangler, and his special guest, Frank Watson, for a conversation and learn about SEO, SEM, and personalization, or just to hear the latest thinking on SEO and SEM from an industry veteran.
About Frank Watson:
Frank Watson has been a pioneer in online marketing, watching the digital world move from the Wild West to a hyper-measured and tracked entity. During Web 1.0, he began working with entertainment and gaming companies, later branching out and specializing in affiliate programs. His expertise includes five years on Wall Street. Since then, he has done consulting for a variety of industries including AutoTrader, MTV, and Party Poker. In the case of Auto Trader, he aided in the Due Diligence during their $26 million acquisition of Haystak. Currently, Frank is the CEO of Kangamurra Media, the online marketing firm he co-founded.
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