The best time to showcase content to potential readers is when they’re actively searching for it. SEO – search engine optimization – is the practice of improving a website, so that its content ranks higher in search engine results.
That’s why we’re continuously making improvements to Taylor & Francis Online, to ensure research articles rank higher in Google and other search engines. In fact, 50% of all readership at Taylor & Francis Online now originates from a search engine query.
We continuously develop and implement new features, ensuring they are delivering value to all users. Our recent SEO enhancements include:
– Faster page loading speeds: crucial for any audience, especially those on mobile, tablet, or in areas with slow connections.
– Optimised Aims & Scope: user-friendly copy and revised keywords.
– Breadcrumbs: aid site navigation.
– Short descriptors: provide a short summary of page content.
– Text to speech: article narration as an option e.g. for visually impaired readers.
– Alternative text for images: describes the image for visually impaired readers and search engines.
– Related articles: encourages readers to read more.
– Redesigned article keywords: high visibility in web searches.
Our focus on SEO is paying off. With half our readership now originating from search engines, readership per journal has increased an average 37% over the past year.
More information is available on our website:
How Digital Marketing ensures research impact
Search Engine Optimization for journal articles
Publish with us, and your article will also experience these SEO benefits:
About us:
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Is it possible to withdraw a manuscript submitted to a taylor and Francis journal. The status shows the manuscript was with editor. Is it possible to withdraw the manuscript? Kindly tell me. if yes kindly tell me how to do that.
Before landing page, i would say that it should contain just relevant keywords and without any unnecessary SEO stuff. SEO is reserved for accounts who want to get better rankings in search engines like Google. If you deal with bricks and mortar stores, then this keyword allocation will not work as a high ROI strategy. But if your main goal is growth of traffic per clicks, page rank will be of great help for this search optimization campaign. The overall CTR on any collection content is closely related to its price. Global brands depend on an increased sales in return from the number of visitors which follow social 'likes' or come across a brand's commercial through videos and infographics. Thanks for your video, Taylor & Francis