Search Engine Optimization (SEO) is increasing quantity and quality of website traffic. It means increasing visibility of your website to a carefully chosen target audience using an online search engine.
#SEO process is time consuming but results in getting qualified organic (unpaid) traffic, which helps to get high conversion rates.
SEO involves keyword strategy, on page SEO, off page SEO and content marketing.
Keyword strategy
Define your business value proposition and keyword strategy. Develop plans for which keywords you would like to rank for. Identify core keywords and plan landing pages.
On page SEO
Based on the core keywords, build website, which is Google friendly.
Off page SEO
This involves link building, reviews (particularly Google reviews) and social authority (social media presence)
Content marketing
Develop SEO optimized content strategy with following high-level approach
Early stage content – rank on google for educational searches.
Mid stage content – get user to the landing to the website.
Late stage content – collect contact information, email subscription or LinkedIn follow
Blogs and press releases can play a key role in content marketing and also for link building and sculpting.
Finally, it is essential to make sure you measure your success by using Google Analytics and other paid tools.
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