Part 3 of our introduction to SEO.
In this video, we apply the Meta Data optimizations covered in part 2. The lesson begins with an optimization or URLs and the creation of title tags and meta descriptions.
The Weebly/Square CMS makes this process very easy.
We then describe some of the peculiarities involved with applying headline tags in the CMS.
Finally, I give my final thoughts regarding the Square CMS.
Now that we’ve completed the SEO basics, it is time to move on. Square was a great place to start to learn the basics regarding the use of a CMS and beginner SEO. However, if you truly want to build a powerful, relevant website, we will need to utilize some of the more advanced SEO features available on WordPress.
So, that’s it for this website.
00:00 Introduction
04:56 URL Optimization
05:59 Title Tag and Meta Description
08:07 Headline Tag Issues
18:18 Final Thoughts on Square CMS
20:43 Outro
Follow this tutorial over the next month if you’ve ever felt the desire to handle your marketing and sales inhouse! During this video series we will cover the following:
Website Creation
Local Search Engine Optimization
Search Engine Marketing
Google Analytics
Google AdWords
National SEO
Social Media Creation and Management
Social Media Advertising
Email Marketing
Client Retention
Traditional Marketing
Content Creation
Video Creation
Blogging
Lead Generation
Lead Conversions
As the weeks go by I will build a website and marketing plan from scratch. Follow along as I walk you through each step to create and promote a modern business.
And best of all, we’re going to do it for free! Well, I’m going to do it for free. I’ll go over the tools and necessities that you should purchase in order to best implement this sales strategy.
As a former Digital Marketing Sales Executive, I’ve come to realize there are a lot of practices that you can learn and apply to your business. You don’t need to pay a management fee, and you don’t need to feel intimidated by buzz words and jargon. All this stuff makes sense, once you take a bit of time to understand how the internet works. If you’ve ever felt like you are being taken advantage of by your web developer. Or, you aren’t sure what you are paying for and you’d like to better understand SEO, SEM, Email Marketing, etc…
This video series is for any small business owner who ever felt like bringing their marketing in-house, but don’t know where to start. You can hire out if you’d like to save some time, but believe me, you can absolutely DO IT YOURSELF!
About the Channel
Utica Dental Lab is a full service Dental Laboratory located in Utica, NY. We cover a number of topics in our videos pertaining to the dental industry as a whole. Specifically, we are focused on providing unbiased reviews and information regarding new advancements in dental technology.
Specifically, we address Digital Dentistry such as 3D printing, Scanning and Milling. The channel also covers a number of dental marketing ideas including website building, search engine optimization, search engine marketing, lead generation, content creation, social media management, traditional media, and lead conversion. Utica Dental Lab was founded in 1954 and is a 3rd generation family run business.
Check out the UDL Dental Marketing website here:
https://udl-dental-marketing.square.site/
Utica Dental Lab Website: https://uticadentallab.com/
Utica Dental Lab Fee Schedule:
https://uticadentallab.com/ Fee Schedule: https://uticadentallab.com/wp-content…
Background: Photo by Scott Walsh on Unsplash
Website Example: https://www.neighborhoodfamilydentist.com/
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