Part two of our SEO Basics episode. This video explores the mechanics of how Google crawls the internet and introduces you to source code.
Later, we briefly explain keyword research and optimization, before launching into the implementation of meta tags and meta descriptions.
We also discuss some of the SEO limitations put on us by Weebly/Square.
The more technical side of Search Engine optimization.
Part 2 of the beginner’s guide to SEO gives more relevant information while bolstering some of the lessons learned in part 1.
SEO is tough! We take our time and try to parse through the details.
I explain it in the most linear way I can.
Part 3 will show examples as to how to optimize the website we made in episode 1.
00:00 Introduction
01:16 Google Web Crawlers
03:38 Source Code Intro
05:12 How a CMS Helps Build a Website
07:05 Summary of Code and Web Crawlers
07:42 Keyword Research and Keyword Optimization Intro
09:21 SEO Hierarchy
11:38 Meta Data and URL Optimization
15:50 Title Tags
17:07 Header Tags
21:42 Alt Tags and Meta Description
19:49 Video Recap
Quick correction: I use Meta Tags and Image Tag interchangeably. Technically an Image Tag is an Alt Tag. Which is under the umbrella of Meta Tags. Meta Tags are a category of tags, not specifically only for images.
Follow this tutorial over the next month if you’ve ever felt the desire to handle your marketing and sales inhouse! During this video series we will cover the following:
Website Creation
Local Search Engine Optimization
Search Engine Marketing
Google Analytics
Google AdWords
National SEO
Social Media Creation and Management
Social Media Advertising
Email Marketing
Client Retention
Traditional Marketing
Content Creation
Video Creation
Blogging
Lead Generation
Lead Conversions
As the weeks go by I will build a website and marketing plan from scratch. Follow along as I walk you through each step to create and promote a modern business.
And best of all, we’re going to do it for free! Well, I’m going to do it for free. I’ll go over the tools and necessities that you should purchase in order to best implement this sales strategy.
As a former Digital Marketing Sales Executive, I’ve come to realize there are a lot of practices that you can learn and apply to your business. You don’t need to pay a management fee, and you don’t need to feel intimidated by buzz words and jargon. All this stuff makes sense, once you take a bit of time to understand how the internet works. If you’ve ever felt like you are being taken advantage of by your web developer. Or, you aren’t sure what you are paying for and you’d like to better understand SEO, SEM, Email Marketing, etc…
This video series is for any small business owner who ever felt like bringing their marketing in-house, but don’t know where to start. You can hire out if you’d like to save some time, but believe me, you can absolutely DO IT YOURSELF!
About the Channel
Utica Dental Lab is a full service Dental Laboratory located in Utica, NY. We cover a number of topics in our videos pertaining to the dental industry as a whole. Specifically, we are focused on providing unbiased reviews and information regarding new advancements in dental technology. Specifically, we address Digital Dentistry such as 3D printing, Scanning and Milling. The channel also covers a number of dental marketing ideas including website building, search engine optimization, search engine marketing, lead generation, content creation, social media management, traditional media, and lead conversion. Utica Dental Lab was founded in 1954 and is a 3rd generation family run business.
Check out the UDL Dental Marketing website here:
https://udl-dental-marketing.square.site/
Utica Dental Lab Website: https://uticadentallab.com/
Utica Dental Lab Fee Schedule:
https://uticadentallab.com/ Fee Schedule: https://uticadentallab.com/wp-content…
Background: Photo by Scott Walsh on Unsplash
SEO Meta Tags image from Jared Gardner on Skillshare: https://skl.sh/3Ncoyma
SEO Pyramid: https://moz.com/beginners-guide-to-seo
Website Example: https://www.neighborhoodfamilydentist.com/
Matrix Style Video by cottonbro from Pexels
Hacker Video by Mikhail Nilov from Pexels
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