On Friday afternoon, Google confirmed with me that the search company has rolled out more visual results for some queries in the mobile search results. I’ve been experimenting with a number of queries and for some of those queries, saying the results are “more visual” is an understatement.
Take a look at this GIF I made of a search for [watches] on mobile. The grid image layout, goes on and on and on and then leads to even more visual layouts for the search result snippets:
Here is a cropped static version – click on it to see the full result:
Here is a search for [game room design] – same, click on it to see the not cropped version:
And it seems Google is testing bringing this also to the desktop results, or a form of it. Here are some screenshots from Brodie Clark:
The rise of the visual SERP continues. If you thought the image/video thumbnails in the test I shared earlier this month were large, this test is taking it to the extreme. This new desktop test aligns text even further to the left. Timeline updated: https://t.co/j6IUtkSa1z pic.twitter.com/7QZGky8gXO
— Brodie Clark (@brodieseo) March 27, 2022
What do you think of this more visual look for the mobile (and possibly desktop) search result snippets?
Forum discussion at Twitter.
