Are you using Twitter as a part of your overall social media marketing strategy?
Not yet? How can you not leverage one of the most powerful social media platforms to reach out to your target customer segment?
Wait a minute, in case you don’t have the numbers.
Did you know that Twitter is used by 192 million daily active users according to the fourth quarter figures issued by the social media giant in 2020?
Coming to businesses’ usage of Twitter for marketing, 58% of the world’s top brands are active on Twitter while 93% of people who follow small and medium businesses on Twitter consider buying from them in the future?
Whether you’ve just started out or operate a well-established business, the aforementioned incredible stats testify to the amazing outreach of Twitter.
When businesses are leveraging this platform to create brand awareness and market their products/services successfully, why should you be left behind?
Why Twitter Is Important For Small Businesses In 2021
Apart from the millions of followers across the globe, Twitter has proved to be a useful marketing tool for a large number of small and medium businesses worldwide. How? Read on to know more about it.
- Twitter allows businesses to gauge customers’ needs, moods, and mindsets. You can find about the latest trends and topics that your target audience is interested in, so you can reach them more effectively.
- Twitter is used by businesses of all sizes to create brand awareness and build brand personality. You can share any information quickly through tweets and engage with customers through conversations.
- The platform makes it easier for customers to connect with brands and raise queries or provide feedback. Some companies have even set up a dedicated customer support account on Twitter.
- Twitter is used by many companies to monitor the competition. You can keep a close eye on what other businesses from the same industry are tweeting to their target customers. Your competition is keeping a tab on you, so there’s no reason why you should not.
- Twitter provides an opportunity to create and grow business communities. It is a great networking tool. An active presence allows you to interact with people within minutes. Such instant two-way exchange was unheard of. It’s likely that people you interact with might become business contacts, potential partners, vendors, employees, or even customers.
Whether you believe in implementing traditional ways of brand promotion and marketing or are a social-media-savvy entrepreneur, the fact is, Twitter can play a pivotal role in giving your business a new boost in terms of brand visibility and exposure.
Now, let’s move on to discuss some valuable Twitter marketing tips for small businesses in 2021. Remember, just because you’re on Twitter doesn’t guarantee marketing success. Rather, you should be active and engage with your followers consistently.
Five Fantastic Twitter Marketing Tips For Small Businesses To Capitalize On In 2021
1. Work On Your Twitter Profile
Your business’s Twitter profile is the first thing that people notice. Does it represent your brand in the best light? You might be nodding your head in approval when the fact could be exactly the opposite of what you might think!
Your Twitter profile has six components- your Twitter handle, username, bio, profile picture, header image, and a pinned tweet. All these components should sync with each other to present a clear picture of your business.
Here’s how you can make your Twitter profile more professional and arouse the interest of more people in your business.
- Your Twitter handle @your business name is how people identify you. Other people will tag you in their posts by this name. It should not exceed more than 15 characters and should be exactly the same as your business name is.
- Your username appears above your Twitter handle and should not exceed more than 50 characters. This would be the same as your Twitter handle.
- Your bio should reflect your business’s vision in not more than 160 characters. Keep it clear, concise, and relevant to your organizational goals.
- The header image behind your profile picture should be updated regularly. You can use this to highlight promotions, events or news about your business.
- The last component is your pinned tweet, which is the first tweet people see when they visit your profile. You can change it whenever you want. It should be an interesting one that represents the core USPs of your brand.
2. Use #Hashtags
Hashtag is a keyword phrase, spelled out without spaces, and has a pound sign (#) in front of it. Hashtags are a great way to increase the visibility of your content, brand name, and your followers. You can create trending hashtags to facilitate a conversation.
Now, how do you create trending hashtags to increase the visibility of your content outside your own followers? Check out these tips below.
- Keep your hashtag short and easy to remember
- Don’t copy hashtags created for sensitive and serious issues
- Only pick relevant keywords
- Don’t use too many hashtags in one post
- Pick something fresh or that’s not as frequently used
3. Use Images, GIFs, and Polls
You can add up to four photos as well as graphics to a Twitter post. Images can cast an impression on the followers’ minds quickly as compared to text. It is a great way to connect with followers. To make your job easier, Twitter offers a built-in GIF keyboard in which you can simply search for a keyword and use the most relevant clip to your tweet.
Besides using images and GIFs, conducting polls to interact with followers is easy to connect with your followers. Creating a poll is as simple as creating a tweet. Check out the steps below.
- Click the “compose” box as you do to create a tweet
- Click on the “add poll” icon at the bottom of the screen
- Add your question and choices
- You can list up to four options (as an answer) in your poll; each option can be up to 25 characters.
4. Interact With Influencers And Customers
To make significant headway on Twitter, it’s crucial to interact with the right people on Twitter. While engaging with both existing and potential customers will keep them satisfied, interacting with influencers whose specialization is relevant to your brand and industry is a great way to take your Twitter engagement a notch higher. Twitter lists are an easy way to do that.
Jason Myers, senior account executive at The Content Factory, says,” Take advantage of the Twitter list function to create groups of journalists, potential customers, influencers, [and] industry-specific trade show attendees. You can filter out random follower tweets and focus your engagement on those followers who are more likely to assist you in achieving your social media marketing objectives.”
5. Create An Effective Twitter Content Calendar
Creating a Twitter content calendar helps you keep organized and consistent.
Posting on Twitter is akin to growing a tree; you need to plant it, water it regularly, and take good care of it. The same applies to your Twitter account as well. Not only do you have to craft engaging posts for followers, you also have to ensure that they’re posted when your audience is online.
It is found that tweets posted Friday, Saturday, and Sunday have higher CTRs than those posted during other weekdays. Your optimal posting times will depend on your specific audience, so analyze how your content performs at different times and days to figure out what works best for your business.
The Final Word
Twitter is, without a doubt, one of the top-ranked social media platforms for businesses of all types and sizes to increase brand awareness and generate new leads.
On Twitter, however, where the average lifespan of a tweet is only a few minutes and thousands of new tweets are generated every second, you can’t post just about anything at any time.
Having a well-thought-out content marketing strategy for your business’s Twitter account is essential to ensure that you actively engage with your followers, thought leaders, and influencers who are relevant to your business.
Good luck!
