As a doctor, if you are planning to engage an agency to do your SEO (Search Engine Optimization) work or you already have an agency to handle your SEO decisions then you need to understand the basics of Google Search Engine which we are going to cover in this video to make sane decisions.
00:00 Introduction
00:39 What is search in optimisation?
1:02 4-step process of the google search engine
5:45 How does google treat pages with medical content
The search engine business model is to deliver Relevant, Trustworthy, Actionable, and Authoritative information in apprehensive format. To understand this, we first need to know the 4-step process of the google search engine:
1. Crawling: Crawling is the process of following links on a page to new pages and then continuing to find and follow links on new pages to new pages. A web crawler is a piece of software that follows all of the links on a page, leading to new pages, and repeats the process until it runs out of new links or pages to crawl.
2. Indexing: Indexing is storing and organizing the information found on the pages. The bot renders the code on the page in the same way a browser does. It catalogs all the content, links, and metadata on the page.
3. Quality of the content: If a website is getting a backlink from an authoritative website, then Google will consider my content as relevant and qualitative.
4. Usability: Google assesses various parameters such as if your web page is user-friendly, whether your website is compatible with all browsers, is your website compatible with all devices, etc.
When it comes to pages delivering medical information google treats those pages differently, they call them “your money your life pages.”
You need to know that search engine is ever-changing and constantly optimizing things so that they keep on releasing new updates with advanced features. If you and your agency don’t stay up to date with this changing technology your ranking may go down.
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