If showing up in Google is important to your small business, than you need to know the difference between SEO (search engine optimization) and PPC (pay per click ads). Nicole Krug and Monika Jansen provide a quick search engine marketing tutorial to keep you learn how to succeed with Google Search.
Learn more or contact Nicole and Monika: https://sociallight.net/rules/
0:18 #1 Definitions / how they appear on Google
2:20 #2 Keyword research is a must for both
3:40 #3 SEO is a long term strategy while PPC is about immediate returns
4:25 #4 Context and relevancy matter for both
6:19 #5 Both are “ads” – while SEO is about organic ranking, the copy you use in the meta data will make a user choose to click on your link, or not. Content must be appealing to draw them in
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