As a matter of fact, UI/UX design is a broad definition for all the processes that influence our visitor’s behavior and experience on the site. It includes anything from visual identity to content, layout, color scheme, and more. All those elements together should create a pleasant environment for visitors where they would want to come back.
In order to make sure you are up-to-date with the latest trends in the industry, here are 6 top UI design trends as well as several directions to consider as your next steps toward achieving a user-centric interface:
1. Minimalism is the new trend
One of the most important UX trends that will dominate in 2021 is minimalism. It’s a clean way to design and build websites or apps that make it easy for the users to see and interact with the content and products easily. While there has been a shift from skeuomorphism to flat user interface, it seems like we’re back again on minimalistic UI design. With its simplicity comes ultimate elegance which makes all your content stand out without losing any space due to unnecessary decorative elements such as backgrounds, shadows, or gradients.
As far as UI design trends are concerned, minimalism will be the focal point. The idea behind this specific methodology is to use fewer elements and focus on getting key information across to users with simplicity and clarity. This approach utilizes whitespace effectively along with sharp typography for enhanced readability. An excellent example of minimalism in practice can be seen in Instagram’s rebranding which used light colors, large fonts, smooth curves, shadows, transparency, and gradients to communicate a strong brand image.
2. Immersive 3D visuals
3D visuals have become an essential part of mainstream technology – both in the gaming industry and for everyday use. Web design is no exception to this rule with 3D images being used more often. At first glance, it may not seem like a big addition to your visuals but you would be surprised how much of an impact adding some depth will have on user experience.
3D also allows you to represent products or content that can’t be shown using flat images – if they’re complex enough, 3D visuals are almost the best way possible to convey what something truly looks like. It’s not just about showcasing new features either as they can work their magic even when re-designing existing elements so keep your eyes peeled!
3. Animated illustrations
This trend is just starting to emerge but illustration-style animations are simple, low-cost, and can be very eye-catching. Drawings/illustrations that ‘move’ in some way help the user understand what’s happening on screen more than static images do. Also, they can add fun and creativity to an app to make it stand out among other apps. Interactive infographics or animated illustrations that “jump off” a screen to grab attention have been around since the early days of the internet. In the near future, we’ll see this trend take off in a big way with transmedia experiences dominating the digital landscape for blogs, magazines, and news portals.
The use of high-quality photography has increased by over 300% since 2016, an increase that is expected to continue during the next few years. However, there are limitations to using high-quality images for interfaces. They are difficult to convert into sound, which reduces the possible functions of speech recognition. To solve this problem, graphics will continue to become more realistic, and animated illustrations will replace 2D images as the most popular form of design in 2021.
4. Voice-User interface
The Voice UI experience will soon begin offering customers innovative new ways to interact with technology through natural conversations on any device by putting voice-enabled assistants at the center of our digital world. In fact, IDC predicts that there will be nearly 10 billion connected things and over 50 billion devices by the year 2020. In order to keep up with this ever-changing world, businesses can’t just hide behind their screens and hope that customers will find their way to them. Customers need a new kind of experience that is both intuitive and useful.
Voice-based interaction will grow in popularity, especially for carrying out tasks that are too cumbersome or dangerous to do on a mobile device. For example, it will be much easier to ask Siri or Google Assistant about the weather while cooking instead of looking for your phone in the other room only to discover that it’s already time for you to leave if you want to catch the bus.
5. Storytelling
In 2021, storytelling will be one of the top UI design trends – especially for apps and sites that want to create engaging feelings in their users. The most important thing here is ‘show don’t tell’. Instead of just explaining features and benefits, you should use actual stories to let users feel emotions with all five senses.
In addition to being engaging, storytelling in interfaces will help you convey your message faster and easier. It is important to include a beginning, middle and end – just like in real stories – because that’s what keeps users engaged throughout the experience; they’ll understand how everything fits together especially when they get to the conclusion. Pacing the story is also very crucial here; don’t make it too fast or slow but find a perfect pace that leads the user through it as smoothly as possible.
6. Mobile-first approach
If your business is planning on growing, there’s no better way to do that than using a mobile-first approach because more and more people are spending a considerable amount of time on their smartphones and tablets every day. If you want to be able to reach these millions of users out there, make sure they can use your services from their phone first; once you’ve nailed the UX there, start making websites for desktop editions or other devices if needed.
All in all, user experience is what matters most – everything else will come after. It doesn’t matter how appealing a page looks if its functionality is terrible and nobody wants to stay on it for more than a few seconds.
Conclusion
To make your web presence better you need to follow some guidelines like providing a friendly experience for your visitors, making sure they can easily navigate through your website, and focusing on conversion rates increase. These guidelines are somehow simple, but not everyone is able to follow them.
We think the most important aspect of any web design is users. You can have a beautiful website with tons of features that will impress your friends or colleagues, but if it doesn’t meet the need of the visitors you cannot call it a success. This article provides many useful tips for UI designers and developers who want their products to be used.
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