White Label SEO Services – SMALL BUSINESS COMPLETE GUIDE TO HYPERLOCAL MARKETING
#whitelabelseo #whitelabelseoservices #seo
00:00 – SMALL BUSINESS COMPLETE GUIDE TO HYPERLOCAL MARKETING
00:56 – What Is Hyperlocal Marketing?
02:35 – What are The Factors That Determine Your Local Reach?
02:58 – Local Organic Searches
14:39 – White Label SEO Services
White Label SEO Services – SMALL BUSINESS COMPLETE GUIDE TO HYPERLOCAL MARKETING
SMALL BUSINESS COMPLETE GUIDE TO HYPERLOCAL MARKETING
Introduction
If you own a small- or medium-sized business, you probably spend a lot of time trying to come up with strategies that let you get more customers to buy your product or service within your local market.
But marketing can be daunting, and may seem like the last time you want to focus your time and energy on, especially when you already have several other more important things to pay attention to in a day.
However, marketing is an essential part of running a successful business that you cannot neglect. If you want to remain in business and gain a competitive advantage, then your marketing has to be topnotch.
This is where local marketing strategies such as hyperlocal marketing come into play. In this guide, you will learn what hyperlocal marketing is, its benefits to local businesses and the right way to do it to get the best results.
Table of Contents
What Is Hyperlocal Marketing
What Are the Factors That Determine Your Local Reach?
What Are the Best Hyperlocal Marketing Strategies?
What Is Hyperlocal Marketing?
Hyperlocal marketing is a marketing method that focuses primarily on reaching a targeted audience within a specific local area. It is done to help your customers to find your business when searching for the products or services you offer within a particular place.
When people go to search engines such as Google to look for a service or product, they use different search terms to conduct their inquiries. More recently, customers use search keywords with search phrases like “best”, “near me” or “high quality” within a certain town or city.
In the last three years, the number of people searching using shopping searches like “where to buy” and “near me” has increased by 200 percent. Also, mobile searches with search terms like “best” and “right now” have also skyrocketed, increasing by 125% in the last three years.
Additionally, the growing popularity of voice search is also changing the ways consumers are finding businesses online. Nearly 40 percent of all internet users in the US used voice search to conduct searches on Google in 2019.
There are indications that the number will increase by 9.7 percent to 122.7 million by 2021. With the way voice search is becoming popular among internet users, it might also have an impact on the ways in which Google ads are served and viewed.
The explosive increase in the use of mobile devices is another factor that is influencing customer behaviors. A report by Statista shows that the number of unique mobile internet users stood at 4.28 billion, showing that over 90 percent of the global internet population access the internet with a mobile device. That said, it is important that you optimize your websites and marketing efforts to target people using mobile devices.
What are The Factors That Determine Your Local Reach?
Although Google has continued to hide their algorithms they use in ranking websites from the public, SEOs have been able to uncover some of the ranking factors through years of research and testing.
Here is the list of some of the factors the search engine considers to determine which website ranks at the top of the search engine results pages (SERPs) for which keywords:
Local Organic Searches
Local organic search results are an important factor Google considers when ranking local businesses in the Google Local Pack. Your local organic search consists the following:
Local Organic Ranking Factors
There are also other elements Google considers in ranking your Local Pack. The more you learn to optimize for each important ranking factor, the higher your chances of showing at the top spot of the search results page when customers are searching for products, services or keywords related to your business.
The following are some of the known ranking factors:
Recency
How frequently do you publish new content on your website, social media or local directory? Google considers how new your content is, including everything from your citation to blog posts and everything in-between. That said, creating new, valuable content regularly across the board tells Google that your business is providing value to the users. As a result, Google will reward your website by ranking it in the Local Pack.
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White Label SEO Services – SMALL BUSINESS COMPLETE GUIDE TO HYPERLOCAL MARKETING
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