#AllAboutB2BMarketing #SaaSSEO #SearchEngineOptimization
Manoj Palanikumar is currently the Digital Marketing Manager at Merkle Science and today he is gonna go all in and share with us SaaS SEO strategies that have worked well for him in the past.
00:00 Intro
00:41 Manoj’s Journey
02:50 Key differences between SaaS & others
06:03 SEO Revenue Model
09:23 Traditional SEO approaches for SaaS
13:02 Trend in SaaS SEO
16:54 Aligning with teams
21:44 Manoj’s Process
24:24 Predicting Outcomes for SEO strategies
27:00 On-page SEO or Off-page SEO
30:30 Bridging Content Writers & SEO Research
36:20 A.I.’s role in SEO
39:15 Resource recommendations for SaaS SEO
41:19 Outro
Reach out to Manoj Palanikumar: https://www.linkedin.com/in/manoj-palanikumar/
Companies look to search engine optimization, or SEO, to help gain more awareness and to make their company higher in the rank of a search engine. SEO is utilized through search engines such as Google, Yahoo, MSN, Bing, etc. Search engine optimization uses keywords that attract a user to the company.
Growing a SaaS business can be scary and investing in SEO can be even scarier, especially with so many self-proclaimed SEO agencies that may not deliver what they sell you. How can you be sure you’re doing the right things to grow your SaaS business organically? What is the secret to doing SEO properly? Why is SEO for a SaaS business different than SEO for so many other business models?
Find answers to these in these video!
source
