There are as many different marketing stacks as there are different businesses. The scale of the stacks range from several low-cost or freemium software suites for small businesses to the multiple applications built around one or two platform solutions for the enterprise. How well different applications work together, the challenge of integrating multiple systems, the cost (and ROI) of marketing technology — all these topics are of enduring interest to today’s marketers and marketing operations professionals.
Here at MarTech we’re familiar with the interest generated by visual depictions of marketing stacks like those submitted for Scott Brinker’s Stackie Awards and know that marketing operations professionals value hearing from each other about their stack architecture, products, and successes.
To that end we’d like to invite you to tell us about your stack. We’d like to learn about your stack environment, which function owns the marketing stack and who has purchase power. We’d like to understand where you are on the single vendor versus best-of-breed continuum. We’d like to know the scale of your stack; the balance between purchased and custom implementations; what your foundational platform solutions are; and which parts of your stack are crying out for attention.
We’re partnering with CabinetM on this project, they’re experts on stack management and have a suite of tools to create stack visualizations. Participation is simple; complete a questionnaire and then create a visual of your stack in the MarTech account on CabinetM.
This isn’t a survey — it’s an attempt to uncover real stack stories that we can share on MarTech.
We hope you’ll find time to participate and share your stack story with the MarTech community. In appreciation for your contribution the first 50 individuals who fully complete a survey will be entered into a drawing for a $250 Amazon gift card.
You can complete the questionnaire here.
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