Email Marketing involves sending introductory messages, ads, business requests or solicit sales or donations and is a simple and proven strategy for business promotion. It attracts new customers and helps maintain close relations with the already existing customers.
Different businesses have diverse email marketing needs. Here is a review of some popular Email Marketing Softwares to choose from:
1. MailChimp (https://mailchimp.com)
MailChimp is an email marketing service that began as a paid service and added a freemium service option eight years later. The company’s logo is a chimpanzee and the site includes numerous chimp related graphics and humor on its website and communications.
2. Constant Contact (https://www.constantcontact.com)
Constant Contact is a free online marketing tool that allows the users to monitor their social media accounts from their email. Its Social Stats feature lets users see how often their emails or events have been shared on social media platforms. ToolKit is another feature which is an all-in-one marketing platform that integrates multi-channel marketing options including email, social, mobile and web to drive customer campaigns of numerous types.
3. Aweber (https://www.aweber.com)
Aweber makes it easier for the users to follow up after someone leaves them their email address. Also, if they make a purchase with PayPal or register for a webinar on a landing page, Aweber ensures that they get added to the user’s email list so that the user can focus on sending the perfect email.
4. GetResponse (https://www.getresponse.com)
GetResponse (formerly Implix) is an email marketing service provider that specializes in online solutions and creating landing pages. It is available internationally in 14 languages.
5. Mad Mimi (https://madmimi.com)
Mad Mimi is a simple email marketing application that facilitates creating, sending, sharing and tracking email newsletters online in a simple and effective manner.
6. SendGrid (https://sendgrid.com)
SendGrid provides a cloud-based email delivery service that assists businesses with email delivery and manages various types of email including shipping notifications, friend requests, sign-up confirmations and email newslettters. It also handles internet service provider monitoring, domain keys, sender policy framework and feedback loops. It also offers link tracking, open rate reporting and allows companies to track email opens, unsubscribes, bounces and spam reports.
7. VerticalResponse (https://www.verticalresponse.com)
VerticalResponse provides software for sending email marketing, online surveys and direct mail for direct marketing campaigns.
8. Benchmark Email (https://www.benchmarkemail.com/in)
Benchmark Email is an international internet-based service provider of email marketing to business clients based in Los Alamitos, California. It facilitates customers in creating, sending and tracking HTML-based emails and offers several free and paid editions and overall quality of services.
9. Sendinblue (https://www.sendinblue.com)
Sendinblue is an all-in-one email marketing platform that supports six languages and integrates with the top ecommerce and CMS tools. It is a simple and cost effective marketing platform that helps in the effective growth of the businesses.
10. Mailjet (https://eu.mailjet.com)
Mailjet is an all-in-one Email Service Provider that allows businesses to send both marketing and transaction email. It enables the users to create both email newsletter campaigns as well as to send transactional emails via their website’s CRM.
11. ActiveCampaign (https://www.activecampaign.com)
ActiveCampaign is an all-in-one email marketing platform that allows users to send newsletters as well as design beautiful email campaigns to get more leads and close deals faster for better customer relations. It also offers automated marketing channels using personal and behavioural data of the users’ personal contacts.
12. iContact (https://www.icontact.com)
iContact is a cloud based email and social media marketing provider that specializes in small and medium sized businesses to market services that enable the customers to create, track and send HTML- based emails and social media messages.
13. Maropost (https://www.maropost.com)
Maropost is a marketing cloud and enterprise platform that enables users to create emails and manage the services from multiple devices including laptop, tablet and smartphone with SMS, Push and In-app Messaging. It also offers 24/7 in-app support services, integrated landing page, web and survey tools as well as customizable dashboards.
14. Campaigner (https://www.campaigner.com)
Campaigner allows the users to create effective and successful email marketing to help users turn their contacts into customers and emails into revenue. It offers features like workflows, autoresponders, email segmentation, mobile templates and social and big data integration to enhance your campaign success.
15. Autopilot (https://autopilothq.com/)
Autopilot allows users to capture leads, create a unique buying experience with automated online and offline messaging as well as to sync data to CRM or analytics. The users can also engage with their customers with personalized emails, in-app messages, SMS and postcards.
16. Robly (https://www.robly.com)
Robly is a privately owned Email Marketing Service Provider and leading innovator in Small Business Marketing Automation.
17. Zoho Campaigns (https://www.zoho.com/campaigns)
Zoho Campaigns is an online, multi-user, email marketing solution that allows users to create, send and track email campaigns with ease, choose from a list of default templates or design customized templates and to track the performance of their email and social campaigns for improved customer relations.
18. Mailigen (https://www.mailigen.com)
Mailigen is a web based online email marketing platform for businesses that lets users create emails, autoresponders with result tracking as well as to create and analyse their email marketing campaigns. It offers API to help users manage lists, create and send campaigns and to gather statistics.
19. dotmailer (https://www.dotmailer.com)
dotmailer is a marketing automation platform that allows users to manage their email marketing campaigns effectively. The platform has been integrated with a number of software products and includes a drag and drop Automated Program Builder that enables users to create automated communications to target specific market segments, customer behaviour and trigger emails on certain dates.
20. Emma (https://myemma.com)
Emma is an Email Marketing Software and Services platform that helps users build smarter email campaigns to help businesses improve customer relations and attain their goals fast and effectively.
Email Marketing is a very personal way of reaching out to your targeted audience which is why it works best when personalised. The emails can be tailored in a manner that the mails are relevant to the customer’s interest making them much more effective. Also, email marketing is the first step to your ultimate goal of converting contacts into customers.
